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Yes, your site can rank at the top of the search engines without having to spend a ton of money on AdWords or other paid search results. If you take the time to understand what the search engines are looking for, even to the point of putting yourself in their shoes you can optimize your site to rank at the top of the organic or natural results.

Sound too good to be true? Not at all. Using the techniques outlined below a great many of the sites in the top 10 have done just that.

Step 1 - Determine your Keyword Phrases

You may have heard of keywords but have you heard of keyword phrases? Search users today are narrowing their search results by entering more than a single or couple of words to search. More and more search users are entering in search phrases that contain 3, 4 or more keywords. Yes, you should have your keywords, but what has become more important are the keyword phrases that search users are more likely to enter.

Know your keyword phrases for your product or service. Know what your visitors are going to be looking for beyond a single keyword. The purpose of this exercise to identify the visitor you are looking for, want to attract or who would want your product or service. If you are selling golf shirts then you would want to narrow the search results down in this manner:

Golf
Golf shirts
Nike golf shirts
Nike golf shirts large

If you are selling Nike golf shirts you would probably want to rank well for the last 2 keyword phrases and you wouldn't care how you ranked for the single keyword "Golf". Your site would be mixed in with millions of other sites that had nothing to do with golf shirts.

Remember who you are trying to attract. You want the visitor who is looking to buy a golf shirt. Optimizing your pages to reflect your desires will help in obtaining the results you want.

Step 2 - Use you Keyword Phrase

Each page on your site must be different and unique. Duplicate content is seen as a bad thing by search engines. However, in order to rank well your keyword phrase must meet certain criteria and be displayed in key points on the pages of your site.

The keyword phrase for the specific page you are on should be the first thing in the page title. At the very top of every page on the web there is a page title. The first thing in this page title should be your keyword.

You should also have the keyword phrase as the title for the first section in the body of the page as well as scattered throughout the text. Look for a saturation point of 2% but not more than 3%.

You should also consider having the keyword phrase in the footer of the page. This will give the accurate impression that your total page is devoted to this keyword phrase.

By carefully duplicating this technique without duplication you can create a fully optimized website for your keyword phrase.

Step 3 - Use Google Webmaster Tools to Rank Higher

Google for years has been the leader in search use. More people use their search engine than any other. The relevant results that they give along with the speed in which they display the results catapulted them to the top of the search engine heap years ago. Knowing this it just makes sense to latch onto their coattails and ride along with them.

Google has provided a set of tools for webmasters that helps them better understand your site. Through these tools Google will see your site faster, crawl the pages more often and better understand what type of visitor that you are trying to attract. Embracing these tools will enhance the speed at which your site is ranked.

Google Analytics is a free reporting tool. It contains some incredible data about your site and the visitors you are attracting.
Google Webmaster Tools. After registering and verifying your site you will be able to submit a sitemap for your site. This will help tremendously in assuring that all of your pages are seen by Google.
Google Base. If you are an E-commerce site this is an incredible tool to get your product in front of potential buyers.
Live Product Feed. This is the equivalent product feed for MSN.

Using these tools every time we launch a new site we are able to have our site recognized by Google within a matter of a few days. Using these tools we have our products listed at the top of the search results in a matter of days. Using these tools our sites are crawled on a very regular basis and have obtained top rankings for our keyword phrases in a matter of 2 -3 months.

Jerry D. Wilson has over 25 years of experience applying technology to solve business problems.

Mr. Wilson has assisted in the creation and expansion of several online businesses via the Internet. He has written several articles on the subject of Starting an Online Business and these can be read at http://www.jerrydwilson.com