Thursday, June 19, 2008

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Creating an article resource box that gets the clicks is the most critical part of your article and is one of the easiest ways of providing traffic to your website or affiliate link.

Here are 5 secrets to making the perfect Article Resource Box:

a) Secret 1: An article resource box must entice the reader into going to the site and do some more reading or research for the subject or topic they are interested in.

b) Secret 2: An article resource box must contain related information to the article and site. Lets say if the article is about training your dog, the resource box may have a link to a site that sells dog or pet supplies.

c) Secret 3: An article resource box must provide the right keywords and content for improved ranking with the search engines to increase traffic flow.

d) Secret 4: An article resource box must build your credibility and in so doing get more people to click the link to visit your site and discover what you have to offer.

e) Secret 5: An article resource box must contain the name of the author, a brief description of the author, and a brief description of the sponsoring site with a link to the site. If a reader likes your article resource box, they would be more willing to find more information about the topic discussed and continue to read more where the article came from.

An effective article resource box is the first step in gaining credibility as
an author as well as gaining traffic to your website or affiliate link. This
is very easily done. Simply create a reason for your readers to click the
link by offering a reward for making the click. Your article resource box
is the one and only chance to capture your reader's attention and get that
all important 'Call to Action.'

The article resource box may be small in size but never underestimate it's
power. It will provide a powerful incentive for driving traffic to your site.

Get your FREE 5 part 'Articles2Success Income Course'
and learn how to add up to $100 a day to your income
writing articles: http://www.articles2success.com

Steve Watson is an experienced webmaster with 8 years of
active online marketing and has many websites online where
he teaches others the techniques required to earn a profit online.

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

SEO and PPC are two major Search Marketing strategies which are practiced by Internet marketers to promote their website on the Net. Both the techniques are entirely different from each other and play very important role while making the Internet Marketing Strategies. Both the techniques have their own advantages as well as disadvantages and thus one should always weigh the pros and cons before proceeding with the strategy.

First of all let us understand both the techniques - Search Engine Optimization or SEO is the natural way of ranking in the SERPs. It includes the process of optimizing any website to gain top positions or ranks in the Search Engine Result Pages or simply SERPs for various keywords, and drive more traffic to the website. In order to accomplish the task the website's search engine compatibility is enhanced by more effectively formatting the site code, structure and content.

Search Engine Optimization tries to change the ranking by looking at a number of factors including on page optimization, link popularity, Page Rank and so on. If your site is well optimized for Search Engine then obviously there are more chances for your site to get top rankings in the SERPs. One of the best benefits of SEO is that you don't have to pay anything for the clicks.

PPC or Pay Per Click advertising is a type of search marketing technique where the Search Engines place a sponsored link on their SERPs for the suggested keywords and the advertisers have to pay a set amount every time their ad is clicked by a prospect. These are instant links and are based upon sponsorship model. Another benefit of PPC is that, the more often visitors come to your site, the better is you Click Through Ratio (CTR) and the better the Search Engines will like your website.

Now the question arises, which practice is better. Both methods actually serve different purposes. This is a very subjective question and the strategies depend totally upon the specific needs and differ from website to website. To decide which strategy is best, consider the basics. Always take the big picture into account. Before getting started with the Search Engine Marketing, you should decide which of the two strategies will work best for your site. This planning will help you to stay on the track and not waste time unnecessarily.

Top Search Engine positions and Search engine marketing is undoubtedly one of the best sources of targeted traffic but it takes some time to show the results. The major plus point of SEO is that it does not cost anything to get the ranking (apart from the resources used to do SEO) on the site. Whereas PPC gets instant traffic but it includes bidding cost for the sponsored links.

So, in my opinion, the best Search Marketing strategy should be to go with PPC for newer websites to get immediate traffic and analyze conversions, and also to carry on the business. In the mean while, SEO should be started for the sites and should be taken with a long term view in mind. When the site starts coming in the SERPs, a balance between the two can be maintained to reap the benefits.

Once you have done a thorough analysis of both SEO and PPC, you will be able to decide the best Search Engine Marketing strategy for your website.

The author is the Internet Marketing Manager of a multi national firm with offices in India, UK and USA. She maintains a Blog - e-marketing-strategies.blogspot.com on Internet Marketing Strategies to share her experiences and discuss the latest trends and techniques in the field.

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Since Search Engine's are placing more and more emphasis on "link popularity" as part of their search engine ranking algorithms, webmasters should definately invest some time building quality backlinks to their site. There are a number of effective ways to build your link popularity and one of the most valuable is submitting your link details to niche web directories in your industry.

Benefits:

  • Valuable one way links back to your site
  • Targeted traffic to your website from the directory
  • In most cases you choose the anchor text for your link
  • Directories are human edited, being listed in a directory means your site has met some editorial standards for quality
  • Cost effective advertising - most directories provide a 'free submit' option
So how do you go about finding niche web directories to submit your website to?

1. Search on your Favorite Search Engine

Go to your favorite search engine and type general keywords related to your website into the search box combined with the word "directory" or "submit URL". The search engines love to put directories and information portals on the first page of their search results for general keywords making this technique a great first step in your link building campaign.

2. Use Google's Advanced Operators

To perform more targeted searches you can use Google's Advanced Search Operators; "allintitle:", "allinanchor:", and "allinurl:" commands. If you have a site about real estate some possible searches could include:

allintitle:real estate directory

allinurl:real estate directory

allintitle:submit url real estate

allintitle:free real estate directory

Please note that you must NOT put a space after the colon.

Use the "inurl:" or "intitle:" advanced operators to return results that contain the first word in the title or url of the website and any subsequent words in the body text of the document. Using our real estate example you might use these commands to perform the following search.

inurl:real estate submit url

Again, please note that you must NOT put a space after the colon.

This search would return results that contain "real" in the url of the page and "submit and/or url and/or estate" somewhere in the body of the webpage.

Alternatively you could perform this search:

inurl:real inurl:estate directory submit add url website site

This search would return results with "real estate" in the URL and any combination of the remaining words in the body of the web document.

Start with the allin commands to get the most targeted results and augment that with the inurl and intitle commands for a wider scope.

3. Use other directories to find directories

After you begin to submit your link details to directories in your industry you will find that many of them will also have a section devoted to listing other directories. This can be a great way to find directories that may not show up in your search engine searches.

4. Analyze your competitors links

Use the link:http://www.competitordomainname.com command in your favorite search engine to see who your competitor is linking to. Chances are they have submitted their site to a number of niche directories and other related websites. Your analysis will yield results you may have never thought of or would be unable to find using the "allin" or "in" Google searches.

Please note that at the time of writing Google does not give a full report of backlinks for a website so my suggestion is to use either Yahoo or MSN if you want to get reliable backlink counts.

Resources:

Google's Advanced Search Operators Explained

SEO Company Free Web Directory List - Almost 200 free web directories listed. List can be sorted by Alexa rank, Google PR, backlink count and more.

Best Web Directories List

About the Author:

Michael Lawrence runs a free directory of website promotion and search engine optimization resources.

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

When it comes to building their Internet marketing business it is always amazing to me how many people do not take e-mail marketing seriously. In this article we will talk about getting more opt-in subscribers to your mailing list to build your Internet business.

Because almost everyone checks their email everyday email marketing is still one of the most effective marketing strategies. Free online email accounts with Gmail, Yahoo, Hotmail, and others have never been more popular.

Getting more opt in subscribers is one key to building an Internet business. These are people who fill out forms on the Internet agreeing to receive e-mail. If they agree to receive e-mail You cannot spam them. Therefore, the more e-mail addresses you get the more potential customers you can have.

Using bulk e-mail may work for some people but for the most part, you are better off to go for an opt in subscriber. This person agrees to receive email from you and you are not sending them unwanted email. This takes longer building a list one subscriber at a time, but in the end you end up with a more quality list.

Your website or blog is still the best place to attract quality subscribers. These are people who have come to your site looking for what you have to offer. They are logical candidates to sign up for something that you give them for free.

One strategy is to use a exit pop-up on your website. Everyone who comes to your site will leave. Your goal is to get as many positive responses as possible, and one way to do that is to have them fill out your short sign up form as they are leaving your site.

If you have a quality website they will be in a good frame of mind having been satisfied viewing the content you have just offered them.

Having confidence that your website works allows you to spend the majority of your time just promoting your home page. A certain percentage of visitors will opt in to your mailing list, so your goal is to increase the number of unique visitors you're getting every day.

Do not limit it to your index page only however. Because you never know where people will enter your site from it is important to put a sign up form on every page of your website.

This is a few tips on building an Internet business with opt in subscribers. Because so many people still use e-mail today it is important that you do not forget about e-mail marketing as an important Internet business tool.

Guy Mendelson invites you to visit his work from home business opportunity website for hundreds of internet marketing tips. If you need to make more money and want a few internet business and opt in list ideas please click here now: ---> http://www.great-money.net

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

While there may be some truth to the old adage that you cannot judge a book by its cover, you certainly can judge on article on the Internet by its title. With this in mind, if you are keen on achieving article marketing success, you will want to come to utilize the six secrets to creating fantastic titles for your articles.

• Keep your titles simple. Do not clutter your titles up with unnecessary words.

• Use the least complex words in your title. Do not use million dollar words when simple ones will do.

• Make sure your titles do not contain grammatical errors or typos. You would be utterly surprised about how common these mistakes are when it comes to Internet copy and content.

If you are writing search engine optimized copy, you will want to make certain that you utilize appropriate keywords and keyword phrases in the titles to your articles themselves.

• Do not be "cute or clever" when it comes to writing titles for your articles as part of your article marketing efforts. What might seem to be cute and clever to you very well may awful to a potential reader. You might completely turn someone off before they've even read a single word of your article.

• With the last point in mind, it can be helpful to have someone else read your title (as well as your article for that matter) before you make the article available publicly. Such a person may be able to point out flaws in your article that you were unable to catch or notice on your own.

Want to learn how I do it? Download my free guide here: Article Marketing Secrets

Mike Upshaw is an experienced internet marketer specializing in list building, traffic generation, article marketing and affiliate marketing. http://www.secretstointernetprofits.com

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Do you know what it takes to optimize your website? There are basic search engine optimization steps that you can learn from various articles online. These basic SEO tips can help you with the proper use of keywords, keyword density, link building, and using various tags. This article will help you get acquainted with the 5 best ways so you can earn money through SEO:

1. Google adword. If you have the money to shell out, it is a wise move to invest on pay-per-click system. It is the process of choosing and bidding on keywords that are usually being used by your target market when they search something online using search engines.

2. Stick to white hat techniques. This simply means that you resort to SEO techniques that are approved by search engines. Other webmasters who would like to manipulate their ranking resort to unethical techniques. While this might work, it will definitely hurt their rankings in the long run or worst their websites might be banned by Google, Yahoo! Or MSN.

3. Use the most appropriate keywords on your content. Identify the most searched keywords that are relevant to your website or with the products and services that you are offering. Keyword program analyzers can help you out in figuring the best keywords to utilize.

4. Build links. Search engine will rank your website higher if there are a lot of quality links pointing to it. Thus, you must know how to exchange links with websites that share your topic. You can also utilize article marketing and forum posting to get quality inbound links in no time.

5. Create a sitemap. A sitemap will tremendously help search engine spiders in indexing your page. To make the most out of it, make sure that your sitemap is well structured and contains all the links on your website.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.