How To Give Search Engines What They Want

Do you ever ask this question? What do search engines want?

Here is why it is important to know what Google wants. First of all make friends with search engines and never ever try to cheat them.

The answer to get better rankings is simple give search engines what they want. Now I mentioned Google, because most of the time it is better to focus on get rankings in Google.

If you give search engines what they want, they reward you. They usually want to give their customers, who are the people using the search engines, the most accurate results and please them in every way.

It means you need to create a decent website as well. See what your customers want exactly and give them that on your website. If they want to learn create some articles, not just sell them a bunch of affiliate products.

You make more money, by pleasing your visitors and at the same time you are pleasing search engines. They love it because thanks to your amazing website they can provide their customers with great search engine results. That is how they reward you of course, by improve your rankings.

That is just one factor to improve search engine rankings. However I did not say, do that only and you get top rankings.

The saying, content is king on the Internet has a lot to do with this too. Most often search engines want content, because most people are looking for content. If the majority of people used the Internet to find videos, then probably the saying would be, videos are king on the Internet, and probably search engines would love websites with videos not content.

That is the reason why adding content is important. It does not mean you flood your site and homepage with content. You can add content by creating a blog, a section for articles, a forum, hire ghostwriters from freelancing websites, swap articles with other webmasters, hire someone to write articles on your blog and many other methods.

We internet marketers certainly do not create content because we love to write. We prefer playing tennis, golf or watching TV, but we do it to please our visitors and the search engines.

Many webmasters heard the so called duplicate content theory. Basically this created panic. The only people who remained getting results and improving their business, are those that have experience and ignored this theory. Simple because there is a new theory all the time, and in most cases it is just theory, but on forums they spread like wildfire, and new webmasters are the first to make sure they avoid this new epidemic.

You just have to research and discuss the theory with honest webmasters who have lots of experience and contacts, who can easily tell you if it is a myth, or if maybe the theory is genuine

Test results show that even if there is an exact same article like yours on a thousand different websites, your site, page or anything else will not get banned. Your rankings will not drop. If you want to place an article from another website on to yours, it is a good idea however to give credit to that website, by placing a link to it.

So remember to give search engines what they want, become their friends and see what they are up to so they reward you with better search engine rankings.

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Website Traffic - Why Article Marketing Blows Away Pay-Per-Click Marketing

It's always great to compare traffic generation strategies because you can tell which strategy is giving you results and which isn't. Or maybe both strategies may be giving you results but you want to know which is more effective in generating qualified prospects.

Two of the most popular traffic generation methods online today are article marketing and pay-per-click marketing. This article won't talk about what both methods are (there are already tons of articles on that) but will compare the two to see which strategy you should invest your efforts in.

Personally, for me, article marketing blows pay-per-click marketing out of the water. Pay-per-click marketing consists of Google's Adwords and Yahoo's Search Marketing, so that's no small statement I'm making. Well, there's a reason why I say article marketing is more effective.

Let's say that you spend $10 a day on Adwords. That's $300 a month. Now take that $300 and spend it on 100 articles written by a freelancer. Those 100 articles will bring you traffic for a long time, whereas your Adwords traffic was a temporary thing. And prospects generated from articles are way more responsive!

You'll often people willing to spend crazy amounts for cost per click on Adwords, but you won't find that many 'insane' competitors in article marketing. Although the competition has grown massively in recent years, it is still nothing compared to pay-per-click marketing.

And that's why I say article marketing trumps over Adwords, Yahoo Search Marketing, or any other pay-per-click network. If you don't want to write, outsource your articles. You'll see some terrific results from this marketing strategy if you do it right.

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One Way Link Building - Secure Way to Improve Page Ranking

Link building is one of the effective ways to assure a higher page ranking for your website in search engines. Links are considered as a positive "vote" towards the quality of the website. Each website acquires link popularity depending on the pages that link to it. Google and other search engines consider the link popularity when they evaluate the web pages that they include in the search engine databases. Google has a toolbar where you can see the page rank of websites you visit, so you can use the Google toolbar to get a good insight about your website's link popularity.

One-Way Links and Their Value for Your Website

A one-way link is a link pointing to your website from someone else's web page with nothing in return. Sometimes the webmasters can agree to exchange the links between their websites; those links are called reciprocal. One-way links are more valuable for the website link popularity.

The main advantage of one-way links is that you don't have to worry about linking back to a "bad neighborhood". If you exchange links with the sites that serve as "link farms" or "free-for-all" sites, you may not gain, and even lose the page rank. These sites tend to have links to and from all different sorts of sites. Google and other search engines guess that those sites serve the only purpose: artificially increase the number of links pointing to your site, so they give no value to these links.

Another "plus" of one-way links is that they will tend to stay in place. A webmaster who places a link to your website on his page thinks that their visitors will benefit from the content of your site. So, you benefit from having long term links to your site, in particular links from sites covering the same or related topics as your site.

How to Obtain Natural One-Way Links

The most important thing to keep in mind is that to get more links, you must offer something significant to link to. Think of what you can give that people will want to link to:

• Natural links from related websites that like your website
• Free access to articles, e-books, FAQ's or other content
• Directory links, listed under the category related to your topic
• Business directory links, listed under the category related to your topic
• Blogs, submitted to a blog directory and archived online
• Business associations, listed under the category related to your topic
• Newsletter text ads promoting your business, archived online on related websites
• Original articles, submitted to and archived online on related websites
• Original press releases, submitted to and archived online on related websites

In return for each type of the mentioned content, you will want to have an active link pointing to your site. When you create your own original content, always save your work in the archive on your website. Thus, you will build your content and increase your own link popularity by growing the number of pages on your website.

One more advantage of one-way links is that you are also promoting your website from the listing and the active link. Articles, newsletters, white papers, directory and business association links may bring in traffic from visitors who are interested in the description of your website listing.

How to Be Sure the Links are Indexed by Search Engines

The link pointing back to your website must be the one that can be followed by the search engine robots. It can be a plain old text link or image link. JavaScript links are not recommended because they cannot typically be followed by the search engine robots. The simpler linking code you provide the better. Don't hesitate to suggest linking formats to the webmasters that link to you and provide them with the types of links that serve your purposes best.

Use a search engine and conduct a search for the page where the link to your website will be located. You can search via the entire website or by individual page. If the page is listed in the search engine results, this means the page was indexed by the search engine robots. So, you know that the web page is valid for indexing and that your link will be picked up as well.

One-way link building supposes hard work and long term determination to achieve good link popularity. Work at improving the quality of your website, and you'll improve the chance to obtain good quality natural links. Spend a set amount of time each week to build quality one-way links to achieve your goal. With this long-term plan you will be able to safely build links for optimum link popularity success.

I've just scratched the surface in the article presented. You can find a lot more valuable information about how to increase your site popularity by building quality one-way links here: One Way Link Building Tips

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Article Marketing - How To Write A Good Article

Article marketing is not about writing excellent articles. It's about writing good articles. Articles that will intrigue your reader and give them valuable information. This is the art of article marketing. You need to learn that your articles don't have to be works of art in order to become successful.

If you want to write a good article, just stop thinking. Write. Just write. Don't stop and think. Just write. The more that you write, the better you'll become. That's all there is to writing a good article. Don't listen to all the hype telling you how to write your article step by step. This is a waste of time! Just start writing. Your not going to get any better reading a bunch of ebooks telling you how to create the perfect article. This is rubbish! Articles are not suppose to be perfect!

Your article should be made with you own technique. When people read your article, they're not reading about what they're looking for, they're reading about you. If they like you, they'll keep reading and they'll trust you. If they see that your just a machine spitting out information, they won't come to you. They have to know that your human and that you have a personality. This personality shows in your writing. When you write, your hands write what's in your soul and you write your passion into your articles. This is how the real article marketers make their money. They create an article that is unique and their own work of art. This makes the article good.

So if you want to make a good article, just start writing. Start writing and soon you'll catch onto your writing technique. This technique will bring you to success.

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