Friday, August 29, 2008

Statistics to Prove Expert Status as a Writer and a Disdain for the Domain

Today, I am the number one online article writer on the Internet, tomorrow someone may indeed zoom by me like I am standing still and yet, as some praise me and others attack me, I just laugh. You see, I use to have a disdain for writers, as a doer, because I was doing things and they were writing about it. Now in retirement, I am doing more writing than doing?

Recently, my expert status was challenged in this writing domain, which I have absolutely no care in the world about, but still I ask; who is the expert, the authority and who is to sit in judgment on this issue. Should the writer who sells the most books be considered the expert, after all let the reader decide, there are readers of all reading grade levels and of all interests across the spectrum. Even if I am not the world's best writer does it matter if the readers like what I write? My critics ask tough questions and my challengers state such things as am I qualified to talk about the subject, what are my stats?

Indeed, I am well qualified in the real world of achievement and estimate now some 40 million articles read considering 4.4 million article views here alone and 156,000 ezine publisher pick-ups; 10 eBooks written, One of many co-authors of a book still selling on the shelf since 1999 so that one is a smashing success with an extremely long life, well over 1 million copies sold now: Franchising 101.

One of my eBooks that has well over 1 million plus hits online since 1997: How to Run a Successful Car Wash Fundraiser. Yes a very simple book, yet one which gets a heck of a lot of play. Still, as far as writing is concerned, I do not consider myself a writer. I am very good at many things, but I do not consider writing to be amongst my strong suit. I stand by my resume and will put it up along side anyone's in the World. So, I accept that challenge, no worries.

I think statistics are important too, I think the reader ought to have something to say about value of an article. Writers and Authors often get their hackles up and sometimes get a little persnickety too. That is the nature of such folks, I have come to accept the writers for who they are and no longer consider them lesser of the doers, just different. But I can say this, I would rather read from a doer, who is a writer, than a mere writer who is pretending to be an expert or authority.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

An Instant Way To Build A Massively Profitable Opt-In List

As the experts timelessly say, "The Money Is in the List". And so you begin your journey to build one yourself and hope to find the promised wealth but after months of trying, you realised that your opt-in list do not generate enough profits for you.

Not only are you not making money, you are turning your efforts into a loss as well. Perhaps you have engaged writers, spent on a third party autoresponder service, paid for advertising and so on. You still cannot seem to get your subscribers enough to make you profitable and this could go on for months on end.

What seems to be the problem then? Why is it not working for you? Why aren't your subscribers buying what you recommend them to? How do you revive your unprofitable list?

Here is an instant way to build a massively profitable opt-in list and it works even if you have yet to start one or about to give up on building one.

You need to gain your customers confidence in you and your products. When starting a list or newsletter, your subscribers are new to you and it takes time for them to start seeing you as an expert or believe whatever you have to say.

Register to a few forums in your niche try to find out what the forum members want and need and target them. Be a contributing member and give away proficient advices and recommend good stuff to fellow members.

When you feel that you have contributed enough, place your squeeze page link under your forum signature to start gaining subscribers who have grown to trust you. Make friends with some of the forum users and ask them to join your list. Create awareness about your site with a good signature form to attract others to click on your link.

Once other forum members have started to know and trust you, they will want to know more about you and buy from you.

This way, you will be not only be building an opt-in list of tire kickers but will own one that will respond to your recommendations and be massively profitable for you.

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You may reprint or distribute this article as long as you leave the content, the links and the resource box intact.

Amazing Article Marketing - Uncover 4 Authentic Methods to Impact Your Article Marketing

Starting a business online is such a big task, but making people know that you and your business exist is much bigger. These days, millions of new businessmen are going online on a weekly basis, making it very challenging for everyone to get the attention of online users.

Good thing, there are several marketing and product promotional tools like article marketing that you can use in order to advertise your business, draw your potential clients to your website, and effectively convince them to do business with you.

Here are the 4 authentic methods to impact your article marketing:

1. Perform a keyword analysis. To make your articles search engine-friendly and to effectively address the needs of your potential clients for specific information, identify the most searched keywords within you target niche by using a reliable keyword suggestion tool. List down all the top performing keywords and create interesting topics around them. Don't forget to sprinkle generous amount of keywords on your titles and on your content so you articles will show up on search result page whenever relevant searches are being made by online users.

2. Deliver quality and timely information. Strive to give your readers with something new every time you submit articles online. Be always on the look out for new issues that are affecting your target niche and be sure to be the first one to write about them. By doing so, online users will surely give you credit for delivering fresh information and you can easily generate more attention online.

3. Check your resource box. This is to make sure that all the links in your resource box are working and will take your readers to the correct landing page. Too many times, publishers have to reject articles because of broken links. This can be a waste of time as you will need to edit your articles, resubmit them, and wait for another 24-48 hour review and posting time.

4. Obtain more inbound links for your website. There are actually two ways on how you can do this. First, multiply the number of your articles and submissions (each submission will guarantee you one inbound link) and second, make your articles content-rich, informative, well-written, useful, and valuable to the lives of your potential clients. By doing so, you will increase their chances of being read and republished that can bring you more inbound links.

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Sean Mize is an internet marketing mentor who teaches people to generate over $15,347 per month online via automated systems and product funnels.

7 Pricing Strategies That Improve Profit

Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising strategies. A higher or lower price can dramatically change both gross margins and sales volume. This indirectly affects other expenses by reducing storage costs, for example, or creating opportunities for volume discounts with suppliers.

Other factors also determine your optimal pricing strategy. Consider the five forces that influence other business decisions: your competitors, your suppliers, the availability of substitute products, and your customers. Positioning -- how you want to be perceived by your target audience -- is also a consideration. Price a premium item too low, for example, and customers will not believe the quality is good enough. Conversely, put too high a selling price on value lines and customers will purchase competitors' lower-price items.

Some pricing strategies to consider are ...

Competitive pricing. Use competitors' retail (or wholesale) prices as a benchmark for your own prices. Price slightly below, above or the same as your competitors, depending on your positioning strategies. Note you must collect competitor pricing information by observation rather than by asking them. Otherwise it could be seen as collusion, which is illegal in the U.S.

Cost plus mark-up. This is the opposite of competitive pricing. Instead of looking at the market, look at your own cost structure. Decide the profit you want to make and add it to your costs to determine selling price. While using this method will assure a certain per-unit margin, it may also result in prices that are out-of-line with customer expectations, hurting total profit.

Loss leader. A loss leader is an item you sell at or below cost in order to attract more customers, who will also buy high-profit items. This is a good short-term promotion technique if you have customers that purchase several items at one time.

Close out. Keep this pricing technique in mind when you have excess inventory. Sell the inventory at a steep discount to avoid storing or discarding it. Your goal should be to minimize loss, rather than making a profit.

Membership or trade discounting. This is one method of segmenting customers. Attract business from profitable customer segments by giving them special prices. This could be in the form of lower price on certain items, a blanket discount, or free product rewards.

Bundling and quantity discounts. Other ways to reward people for larger purchases are through quantity discounts or bundling. Set the per-unit price lower when the customer purchases a quantity of five instead of one, for example. Alternately, charge less when the customer purchases a bundle -- or several related items -- at one time. Bundle overstocks with popular items to avoid a closeout. Or, bundle established items with a new product to help build awareness.

Versioning. Versioning is popular with services or technical products, where you sell the same general product in two or three configurations. A trial or very basic version may be offered at low or no cost, for example, with upgrades or more services available at a higher price.

Make smart use of these pricing strategies and your bottom line will soar!

Bobette Kyle draws upon 15+ years of Marketing/Executive experience, online marketing experience, and a marketing MBA as inspiration for her writing. She is proprietor at the marketing plan and Website promotion site http://www.WebsiteMarketingPlan.com, where you can find more marketing strategy articles at: http://www.websitemarketingplan.com/techniques

Article Marketing - The Higher Your Article Volume, The Higher All Your Other Numbers Will Be

Article marketing is simply a numbers game. The higher your article volume, the higher all your other numbers will be. That's it, thank you and good night.

Really I could stop there and you would have some great and useable information. But there is this little thing about minimum word count, so I'll explain that statement a bit more.

Article marketing is a numbers game

Here is why this statement is so important and powerful. Most people that begin in article writing and article marketing will write one or maybe even a few articles, wait for all the wonderful results that do not come right away, and then claim that article marketing does not work.

Article marketing works. Some people do not work, however.

The bare minimum number of articles on the internet that you need to just begin to see a steady trickle of traffic is 25. Everything after 25 articles increases the trickle.

If you are serious about article marketing, life really begins at 250 articles. If this article is accepted, it will give me 1017 articles on just one article directory. I could not stop the flood of daily traffic if I wanted to, and I sure don't want to.

Here is what I know -

If I want more traffic, I write more articles.

If I want more prospects, I write more articles.

If I want to build my list, I write more articles.

If I want more subscribers, I write more articles.

If I want more customers, I write more articles.

I think you get the point. If you want to raise any of your important numbers, write more great quality articles.

With your permission, I'd like to offer you free access to two of my Article Writing Templates to help you write more great quality articles. You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring - The Article Guy and GreatArticleMarketing.com

How To Promote To Your List Without Looking Like You Are Selling To Them

Let's face it. Anyone who loves internet marketing, myself included, all has an inbox full of buy me, buy this, buy that. It can get a little frustrating after a while.

Like myself, you are probably fully aware that people are just sick and tired of getting sold to. They know you want to make money, and they are a little ticked off you are always wanting to make it off them.

So how do you become their best friend, add value to their lives and enjoy a profit at the end of the day as well?

The first thing you must keep in mind is to be very selective about what you promote to them. I always find something that is free to join but offers indirect profits and promote that to my list. I like to leave the selling to the program I am promoting. That takes all the associated pushiness away from you.

It also has to have maximum benefits targeted to those on my list. I am not going to promote something that has no relevance to their lives. Sometimes I will even pass up on something that could be good, but it just doesn't sit right with me. If I can't write an email that genuinely proves the benefits outweigh the interruption to their life, I won't sacrifice my name to do it.

Always Ask Your List Questions

Make sure the relationship is not a one-way street. Be interested in them. They are real people on the other end and when you are in marketing you want to know how to help people. So the way to help them is ask them, directly when appropriate or indirectly otherwise, how you can best serve their needs.

The one new program that is having huge success with internet marketing lists is Pay Per Play. People are reporting massive opt ins for this Pay Per Play program because it is free and has massive benefits for the list subscribers. Who wouldn't want to earn money from every single visitor that lands on their website?

You may benefit enormously from showing this to your internet marketing list as they will definitely love you for sharing this with them.

This is the kind of business model you want to be known for promoting. People will come to love the emails you send in time, if you can develop the reputation for quality, non-sales driven content.

Be your lists best friend is the only way for not looking like you are only interested in taking their money.

Become popular to your list by sharing the free PAY PER PLAY automatic income stream with them. They can plug in and profit right away if they already have a website and some traffic. Once they see how easy it has been for their bank account to grow, they will love you, and you will gain instant credibility. http://www.EveryVisitorIncome.com